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Web 2.0 for Business
By webmaster | May 7, 2008
Web 2.0 is an internet jargon which denotes information sharing and collaboration among users using the Internet as base platform. Sites that have implemented web 2.0 model have found great success in the recent times. Blogs, wikis, social-bookmarking sites, photo-sharing websites are the examples of web 2.0 model.
How can one deploy the web 2.0 technology in a business environment in order to be successful? Businesses which have offices spread out through multiple remote locations have been using email as a communication or knowledge sharing tool [updates]. An intranet corporate forum may be more effective wherein the users (staff) can raise questions and replies can be given by the management or the responsible person (staff). This information of question and answers will be helpful to other staffs as well and definitely help in saving time by answering the same question. Simultaneously any product or service related updates can be posted and any enquiries related to this update can be solved.
Blogs/ Wiki can definitely serve as a centralized knowledge base regarding the business’ service or product or even updates. Blogs play a vital role in sharing the company’s expertise. A RSS subscription to the intranet blog can help the company staffs to stay up to date. Wikis are useful knowledge base. Workers have the ease and advantage of learning about the company’s products/service/updates thru wikis instead of depending on superiors for common questions.
Folksonomy is useful in classification of content based on tags. Unlike conventional search engines which display search results based on text relevancy, content and backlinks, the social bookmarking sites are useful in finding information based on votes, tags generated by other users and popularity. In a practical sense, you would buy a product if your friend recommends it rather than a sales rep or company ad in newspaper boasting about their own product. Similarly users are more confident when the product/ service are positively reviewed by other users. Social bookmarking can be useful in promoting your business’ products or services.
Moreover these are free and easy to use. Its not late yet, if you haven’t utilized these above methodologies. You can make your business grow by capitalizing on the web 2.0 model and reap the benefits thru the techno-inventions.
Topics: Web 2.0 |